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Caracappa Culinary Consulting
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  • About Me
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PRESENT PROJECT: EXOTIC GOURMET GROCERY LINE from Senegal, AFRICA

 ZENA EXOTICFRUITS is one of the "jewels" of SENEGAL's food sector. Its product line of syrups, juices and jams are comprised of exotic and most innovative/intriguing flavors, derived from the most unique plants/trees/flowers/fruits indigenous to West Africa. All are 100% Natural. 

Additional Information

 Most raw materials are purchased from small farmers, improving their standard of living. Present sales are to African diaspora market in USA and gourmets in Europe. Its expanded production facility in AFRICA will be completed in 2025. ZENA is now upgrading its USA operations/ importing, including a full-service warehouse/sales and marketing team in New York metropolitan area.  


Services Provided

  •  Collaborated with USAID (United States Agency for International Development) Market Linkages Department to recruit and educate prospective USA customers about the benefits of creating strategic alliances with West African Trade & Investment Hub, and tax advantages under AGOA ( African Growth & Development)


  • Organized and participated in high visibility USA Trade Shows offering ZENA opportunity to showcase its unique line to potential USA buyers - importers, distributors, and retailers


  •  Conducted preliminary exploratory market discovery and product sample analysis to create USA export sales plan


  • Conducted market research to create list of prospective market linkages to potential USA importers-distributors


  • In conjunction with USA trade shows, created trade press releases and participation in related USA food industry forums offering opportunity to interface with American food professionals and stakeholders




Accomplishments

2022 Summer Fancy Food Show

2022 Summer Fancy Food Show

2022 Summer Fancy Food Show

 

ZENA EXOTICFRUITS participated in 2022  SUMMER FANCY FOOD SHOW,  organized by SPECIALTY FOOD ASSOCIATION.

ZENA was one of very few companies representing AFRICA and therefore  attracted many USA buyers.

Gourmet News Profile

2022 Summer Fancy Food Show

2022 Summer Fancy Food Show



GOURMET NEWS MAGAZINE, recognized industry trade journal, interviewed Ms Randa Filfile, CEO of ZENA at the show and profiled the company which appeared in Oct. 2022 issue. 

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